THREALTY INSIGHTS

      As real estate professionals, are we unknowingly holding ourselves back? Take a moment and think about how real estate in Uganda is often described. Everywhere you turn, the same statement appears: "Uganda’s real estate industry has been growing rapidly, but... unlicensed agents, fraud, lack of regulation, misinformation." These phrases are repeated so frequently that they have become the dominant narrative—regardless of whether they are still entirely true. Information, once stated, tends to be recycled, and unfortunately, outdated stereotypes about our industry continue to shape public perception. I’m not denying that challenges exist. However, if you were to ask ChatGPT or any other AI tool about Uganda’s real estate sector right now, the response would likely echo these same negative stereotypes. The problem? Is this narrative limits the conversation and diminishes trust in our industry, reinforcing the idea that we are disorganized, untrustworthy, and...

  The largest majority of billionaires today are either tech founders or run technology companies, with the sector having the most valuable companies to ever exist. It would therefore be mistake to underestimate the potential that technology has to disrupt the economy by ignoring how these innovations are affecting development and other sectors The real estate sector in particular is experiencing a tech revolution, with innovations reshaping how properties are marketed, managed, and transacted. From virtual tours to blockchain for secure transactions, technology is enhancing efficiency and transparency. So let’s go over our top five picks to keep an eye on going into 2025 1. Virtual Reality (VR) and Augmented Reality (AR); Virtual and augmented reality technologies are providing immersive property viewing experiences. Prospective buyers and tenants can now explore properties remotely, saving time and resources. This innovation is particularly beneficial for international i...

  The word "professionalism" often comes up in conversations about real estate, but unfortunately, it's usually in a negative context. Phrases like "We need more professionals" or "There's a lack of professionalism" are common. But what do people mean by this, and does it suggest that these professionals aren't being trained or produced in Uganda? This is definitely not the case. Uganda has plenty of real estate professionals, but the confusion often arises when ethics and the industry's poor reputation are mistaken for a lack of professionals. Here are some useful sources to consider when looking for professionals to engage: 1. Professional Associations Professional associations are bodies that set and maintain codes of ethics, promote continuing education, and provide access to expertise. Connecting with professionals through these associations is an excellent way to find people who are committed to their field. For example , jo...

If you’re in real estate—whether as an agent, property manager, valuer, or investor— The E-Myth Revisited by Michael Gerber is a must-read. I say this after reading the book, ignoring it all and starting my own service based business, failing and then coming back to these important principles, building the business from the ground up and finally catching a few breaks. The book highlights why most small businesses fail and how to build a sustainable, scalable business instead of just creating another demanding job for yourself. The core lesson? Many business owners get trapped in technician mode —they focus too much on the work itself and not enough on building systems that allow their businesses to grow. Here’s how these insights apply directly to real estate businesses. 1. The Technician vs. The Entrepreneur vs. The Manager Gerber (the author) introduces three business personas: The Technician – an individual that loves the work and focuses on doing the job (...